Rolex is a mass mkt brand vs AP & PP

[quacker]

yes. it's about need and want
if it's about need, everyone only need 1 watch and need not be expensive ...

Ha ha... speaking of needs, maybe we don't really need a watch... an iphone would be more than able to do the job.

[Derick]

Ya u r right

Samsung also can.

[quacker]

Samsung also can.

Of course!

[bttan]

Well Rolex is the most popular luxury watch brand in the US and Europe for 2012 according to Chronolytics.com and also holds one of the highest brand equity in the luxury goods' space. So perhaps you can say it's a mass-market luxury watch, but still a luxury watch nonetheless.

To compare:
Patek Philippe #4 in the US, #7 in Europe
Audemars Piguet #7 in the US, #6 in Europe

[quacker]

Well Rolex is the most popular luxury watch brand in the US and Europe for 2012 according to Chronolytics.com and also holds one of the highest brand equity in the luxury goods' space. So perhaps you can say it's a mass-market luxury watch, but still a luxury watch nonetheless.

To compare:
Patek Philippe #4 in the US, #7 in Europe
Audemars Piguet #7 in the US, #6 in Europe

Well said!

[ac_wong75]

Maybe a better word for mass market shoudl be mass appeal... Rolexes appeal to more plp ( Uncle, aunities, young professionals)
AP and PP are really acquired tastes

[polarinda]

you should suan him back by saying :" Last time you all also sell Toyota right?! RIGHT!?"

say loud loud for all to hear ma.

[kenn18]

AP and PP are really acquired tastes

You mean those with more money to spend??

[alleway]

but it seems 2 me tat e preowned market is flooded with AP these days...overall its jus e buyers preference when it comes 2 selection...so there will nv b ending on e argument which watch more atas or wat. if u got vitamin c u can buy any watch u like

[3131T]

preowned market is flooded with AP these days...

???????

Most of the preowned shops/dealers i went, they have much much more Rolex than to AP on their show case...

Some preowned shop have more than 100(maybe up to 200 pcs) pcs of Rolex in the shop...

Im confused... Which brand is flooded in the preowned market...

[Cuaba]

???????

Most of the preowned shops/dealers i went, they have much much more Rolex than to AP on their show case...

Some preowned shop have more than 100(maybe up to 200 pcs) pcs of Rolex in the shop...

Im confused... Which brand is flooded in the preowned market...

Becos Rolex is almost like.........GOLD!!!

Yeah!

[3131T]

Becos Rolex is almost like.........GOLD!!!

Yeah!

Oh... My apology for my ignorance for not knowing now market is flooded with "GOLD"...

[Cuaba]

Oh... My apology for my ignorance for not knowing now market is flooded with "GOLD"...

Apology accepted..... Muayhahahaha

[alleway]

definitely there r much more rolex in e preowned market. ..im saying AP is on e rise if u even understand wat i mean.

[3131T]

definitely there r much more rolex in e preowned market. ..im saying AP is on e rise if u even understand wat i mean.

Oh... Now i understand totally, its actually AP is on the rise in the preowned market n not flooded in the preowned market...

In anyway, Im not favouring AP... As per thread mentioned 3 brands, I've 3 rolex, 1 AP n 1 PP...

Cheers...