Thats what they want people to think.
Actually, they are basically all mass produced lah.
Only some very exquisite models are not.
Yeah. The main reason AP and PP are "less mass" is because they are less popular (or less common if you like) than rolex due to that the two are at a higher price segment.
In that sense we could say some small boutique brands are not mass production since the demand is very small. I just place an order for a stowa - gonna wait 3+ months coz they are "make-to-order"
Watches are like potato chips - You never stop at one
1. They know what you like to see and they want YOU to come closer, and
take a good look.
2. Women watch women, more than they watch men. So, if they see another
lady looking good in a Men's Rolex, they will follow suit.
3. The popularity of sports watches, among both men and women. A miniature of a man's watch seems quite inapropriate. Why settle for something
smaller?
4. Relatedly, the Rolex line for women are not as diverse as that for men. No
GMT, no Submariner, no Daytona for ladies. (Only exception being the YM)
5. Husbands should buy their wives men's watch. If the lady does not want it, that's another watch add to HIS collection. Right?
My wife wears only men's Rolex sports models nowadays......
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