And that's also why some others do not wish to carry ROLEX, such as Sincere and Watches of Switzerland (WOS). These other ADs felt that spending $2m to buy ROLEX watches, plus having to spend even more money to build 'special counters' to display them in their shops+insuring them+no guaranteed profit, they felt no point. One AD said he'd rather invest the $2m yearly on other things.

Comment