Rolex Leads U.S. Watch Advertier Pack

[116520]

Read this from WatchTime.com

TOP 25 WATCH ADVERTISERS
U.S. Market, 2008

RANK BRAND AMOUNT ($ millions)

1 Rolex 49.30
2 Breitling 28.92
3 TAG Heuer 25.97
4 Citizen 19.51
5 Movado 18.68
6 Omega 14.59
7 Cartier 14.41
8 Bulova 12.01
9 Seiko 8.84
10 Gucci 7.14
11 Chanel 6.75
12 Patek Philippe 6.69
13 IWC 5.75
14 Hublot 5.48
15 Bell & Ross 5.31
16 Ulysse Nardin 4.56
17 Longines 4.29
18 Breguet 4.20
19 Dolce & Gabbana 3.98
20 Ebel 3.74
21 Jacob & Co. 3.68
22 Rado 3.41
23 Jaeger-LeCoultre 3.34
24 Raymond Weil 3.33
25 Baume & Mercier 3.21


Source: TNS Media Intelligence

[Ray_Watches]

Meaning how much they spend on advertising?

[exxondus]

WOW!! no wonder Rolex everyone (most lah) also ohear b4!!! but oso tells us where some of our money if not all go into

[116520]

e.g. Rolex spent US$49.3M last year...

Meaning how much they spend on advertising?

[zidaneong]

e.g. Rolex spent US$49.3M last year...

that is why rolex is on most mags and sometimes on the straits times.....

[Ray_Watches]

Rolex is tops....

Meaning we didn't pay big bucks for Stainless Steel for nothing

[weizhen77]

http://www.youtube.com/watch?v=BP6d5ckvo2Y

wonder why never seen these in any TV channels

[coldzy]

Meaning? Are we paying for their advertising?

[pingpong]

No surprise on Rolex spending, what I am surprises is Citizen. wow. they spent close to US$20M!

[Oceanklassik]

You must also consider which celebrity(ies) they have contracted to advertise for them. And of course, as much as you buy their watches, you are paying directly/indirectly for their ad costs, and plus-plus.

[Darkangel]

I always see them on Ch newsasia mah hehe

[Darkangel]

I love the last commercial in the link where Lang Lang played....very powerful filled with...passion

[zidaneong]

I love the last commercial in the link where Lang Lang played....very powerful filled with...passion

ya, agreed the lang lang song is nice.

[exxondus]

You must also consider which celebrity(ies) they have contracted to advertise for them. And of course, as much as you buy their watches, you are paying directly/indirectly for their ad costs, and plus-plus.

agree agree

[eric3417]

Hmm... AP is not on that list?
Strange. They no budget?