Jun 2012 Rolex List price (page 124/125)

[Dfive]

And why must a profit driven company sell its products at the same price in different countries? (How one define "same price" is another question).

Suppose the operating cost i.e. marketing/overhead/rental etc in country A is twice of that of country B, which of the following makes more sense?

1. Price a product the same for both country A & B
2. Price a product in such a way that the gap in margin per product in country A & B are not too big

I am not saying rolex is a profit driven company. All companies are.

While there is a certain relation between the price lists of different currency for a product like rolex watches, what go into the prices are not as simple and straight forward as some imagine.

Perhaps it's the marketing / advertising that ROLEX USA spend 'in' the USA.... Take 2011 for example; #1 Rolex leads the list of big spenders, as expected. They added US$3.5 million to its 2010 outlay for a total of US$47 million.
Not sound like much you say..... Well that’s US$20 million more than Breitling, the traditional #2 brand, at $26.5 million !!!

[Rolex01]

Yes I know, but I don't have a relationship with Dickson. But factoring in the $600, their price is still better than my usual lobang or the other store I asked. Sport series I only asked/tried the Explorer I 39mm - after discount/rebate < 7k, cheaper than the 116200 I bought. Promo capped at $600 so only bought one.

Oh...as for Explorer I, I am able to get it at 12% discount from my usual AD.

YES...even for NOW, Old price - 12%

[pegasi]

As promised...

http://www.sg-roc.com/threads/89921-...001#post603001

[3kingdom]

http://www.sg-roc.com/threads/89921-...001#post603001

Nice classic DJ.
But how come receipt is 9-May?

[pegasi]

Oh ****, didn't notice that. I purposely showed the date some more assuming it's today's date.

[pegasi]

Checked the warranty card, luckily it was stamped correctly.

[Rolex01]

Oh ****, didn't notice that. I purposely showed the date some more assuming it's today's date.

Your 16200 serial number G286327 is bought in May 2012 huh??? haha? we are in june 12 now. Anyway congrats..haha

[Rolex01]

Perhaps it's the marketing / advertising that ROLEX USA spend 'in' the USA.... Take 2011 for example; #1 Rolex leads the list of big spenders, as expected. They added US$3.5 million to its 2010 outlay for a total of US$47 million.
Not sound like much you say..... Well that’s US$20 million more than Breitling, the traditional #2 brand, at $26.5 million !!!

Wah bro, didnt know you did so much homework.

[pegasi]

Your 16200 serial number G286327 is bought in May 2012 huh??? haha? we are in june 12 now. Anyway congrats..haha

June 12? Tks bro, for thinking i am trying to lie that i bought this on 9-Jun.

And very ethical of you to announce my serial no.

[Benica]

Good move bro!

[Dfive]

Wah bro, didnt know you did so much homework.

Cheers.... I myself find it amazing that this $$$ is for Rolex USA 'Only'.....

[RollieRollie]

Hi guys, I just returned from Europe. It's true that price has increased, about 15% for sport.

[Rolex01]

June 12? Tks bro, for thinking i am trying to lie that i bought this on 9-Jun.

And very ethical of you to announce my serial no.

What I see from your postings are facts instead of lies.

Lol...serial number - you are the one that post the pic and announced to the whole world. You don't post pic, how We know the serial number?

[pegasi]

I shall let other members draw the conclusion themselves.

Your other clones will sing the same tune as you of course, as always.

[cck1609]

The new prices are as follows... this is direct from my AD friend via txt message at 12:00pm noon today:

Price effective 8/6/2012

DATEJUST $9,750
(31mm S/S Basic ladies)
EXPLORER 2 $10,580
GMT2 C S/S $10,980
DEEPSEA $15,780 !
DAYTONA S/S $17,500 !! ( i do question this one though !! should be more like 15,700 based on USD lists... Deepsea is more now. )

They are the only models i like...... hence no others asked.

Cheers.

why no submariners?