Tweet
Announced at Baselworld 2012
BALL Watch Company and BMW share the same values, especially a passion for precision mechanical engineering, an undeniable spirit of innovation and constant attention to technical and aesthetic excellence. Through their quest for perfection, precision and expertise, the watchmaking and automobile worlds are an ideal match.
As pioneer of chronometry standards, BALL Watch Company is worldwide known for having set the official standard watch of the American railroads. It was therefore an obvious step for BALL Watch Company and the legendary German automaker BMW to sign an exclusive cooperation agreement.
This natural union, based on the exchange of expertise and resources between the two brands to drive performance, aesthetics and precision, will in particular lead to the design of a BALL & BMW collection reflecting an assertive and decidedly contemporary spirit.
A new generation of timekeeping instruments with a strong personality, created to pass the test of time while ensuring the pleasure of unsurpassable comfort: that very same pleasure that all drivers experience behind the wheel of a BMW.
To cement and assert the determination defining this association, the watchmaking firm will be injecting the full scope of its expertise: COSC certification for all models in the collection, technological optimization and innovations, aesthetic refinement and balanced proportions.
Dedicated to the automotive world and aficionados of mechanical engineering excellence, the new BALL & BMW timepieces will incorporate various technical feats, especially a revolutionary anti-shock system. The BALL Watch Company’s exclusive patented Amortiser® system will protect the movement against extreme shocks. This exploit of micro-mechanical engineering, inspired by the automotive world, features a shock-absorbing protection ring - also anti-magnetic - enveloping the movement. Safety and performance combined: another two core values shared by BALL Watch Company and BMW.
The aesthetic design of these exceptional timepieces will pay homage to various distinctive hallmarks of BMW’s vehicles. A line based on the lightness that is typical of the German automaker’s dynamism.
BALL Watch Company and BMW have shared values that they will faithfully promote through this new association.
The new BALL & BMW collection will be made available this summer through a network of selective retailers.
Thanks.
BALL Watch Company and BMW share the same values, especially a passion for precision mechanical engineering, an undeniable spirit of innovation and constant attention to technical and aesthetic excellence. Through their quest for perfection, precision and expertise, the watchmaking and automobile worlds are an ideal match.
As pioneer of chronometry standards, BALL Watch Company is worldwide known for having set the official standard watch of the American railroads. It was therefore an obvious step for BALL Watch Company and the legendary German automaker BMW to sign an exclusive cooperation agreement.
This natural union, based on the exchange of expertise and resources between the two brands to drive performance, aesthetics and precision, will in particular lead to the design of a BALL & BMW collection reflecting an assertive and decidedly contemporary spirit.
A new generation of timekeeping instruments with a strong personality, created to pass the test of time while ensuring the pleasure of unsurpassable comfort: that very same pleasure that all drivers experience behind the wheel of a BMW.
To cement and assert the determination defining this association, the watchmaking firm will be injecting the full scope of its expertise: COSC certification for all models in the collection, technological optimization and innovations, aesthetic refinement and balanced proportions.
Dedicated to the automotive world and aficionados of mechanical engineering excellence, the new BALL & BMW timepieces will incorporate various technical feats, especially a revolutionary anti-shock system. The BALL Watch Company’s exclusive patented Amortiser® system will protect the movement against extreme shocks. This exploit of micro-mechanical engineering, inspired by the automotive world, features a shock-absorbing protection ring - also anti-magnetic - enveloping the movement. Safety and performance combined: another two core values shared by BALL Watch Company and BMW.
The aesthetic design of these exceptional timepieces will pay homage to various distinctive hallmarks of BMW’s vehicles. A line based on the lightness that is typical of the German automaker’s dynamism.
BALL Watch Company and BMW have shared values that they will faithfully promote through this new association.
The new BALL & BMW collection will be made available this summer through a network of selective retailers.
Thanks.
Comment