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Anyone ever think we will see this on our MRT trains and buses ? 
BUS WRIST STRAPS :
This is one clever way to “encourage” potential customers to see what that Big Pilot Chrono might look like on their wrist. These bus wrist straps advertising the IWC Big Pilot Chrono are a form of what is called “ambient advertising” ie. advertising that seeks to blend in with its environment in clever ways for a more memorable impression. I expect IWC’s ad agency were patting themselves on the back for devising this ingenious way to get people to “try on” the product. though I wonder if not feeling tempted to buy will they instead think things like, “Wah lau! That is one dem big watch!”
BUS WRIST STRAPS :
This is one clever way to “encourage” potential customers to see what that Big Pilot Chrono might look like on their wrist. These bus wrist straps advertising the IWC Big Pilot Chrono are a form of what is called “ambient advertising” ie. advertising that seeks to blend in with its environment in clever ways for a more memorable impression. I expect IWC’s ad agency were patting themselves on the back for devising this ingenious way to get people to “try on” the product. though I wonder if not feeling tempted to buy will they instead think things like, “Wah lau! That is one dem big watch!”
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