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Give a gift of time and love
My Paper, Tuesday July 7, 2009
SOLVIL Et Titus, a mass-market fashion-watch brand, has launched a branding campaign to re-position itself in Hong Kong.
Rather than using the well-established Timeless Love tagline of the 1990s, the theme has been remodelled to Time Is Love.
The brand has asked market-research company Synovate to conduct surveys according to the theme. The company found that in Singapore, women need more time to begin a love affair, while men need more time in order to commit.
The survey covered 1,200 respondents, aged 23 - 36, from Hong Kong, China, Singapore and Malaysia.
Where women take four to five months to decide if they're going to date someone, men take about two to three months, to make their decision, said the survey. Women in their 30s also have relationships that last around 18.6 months longer than those of their male counterparts.
A surprise finding showed that men spend more time preparing for a first date than women do. Women, however, take longer than guys to prepare a gift for their loved ones.
The survey also found that men insist on "impressions", such as a memorable date, in order to be impressed, while women value "tangible" things, like gifts.
Check out new Solvil Et Titus watch releases at City Chain stores. Great gift ideas include Solvil Et Titus' July and August releases (such as the assertively feminine model pictured above, for $415), which are based on classic and minimalist designs.
My Paper, Tuesday July 7, 2009
SOLVIL Et Titus, a mass-market fashion-watch brand, has launched a branding campaign to re-position itself in Hong Kong.
Rather than using the well-established Timeless Love tagline of the 1990s, the theme has been remodelled to Time Is Love.
The brand has asked market-research company Synovate to conduct surveys according to the theme. The company found that in Singapore, women need more time to begin a love affair, while men need more time in order to commit.
The survey covered 1,200 respondents, aged 23 - 36, from Hong Kong, China, Singapore and Malaysia.
Where women take four to five months to decide if they're going to date someone, men take about two to three months, to make their decision, said the survey. Women in their 30s also have relationships that last around 18.6 months longer than those of their male counterparts.
A surprise finding showed that men spend more time preparing for a first date than women do. Women, however, take longer than guys to prepare a gift for their loved ones.
The survey also found that men insist on "impressions", such as a memorable date, in order to be impressed, while women value "tangible" things, like gifts.
Check out new Solvil Et Titus watch releases at City Chain stores. Great gift ideas include Solvil Et Titus' July and August releases (such as the assertively feminine model pictured above, for $415), which are based on classic and minimalist designs.
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