Nav Ad Widget - Mobile

Collapse

Nav Ad Widget - Desktop

Collapse

Announcement

Collapse
No announcement yet.

Fake watches are for Fake People Campaign?

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Fake watches are for Fake People Campaign?

    Came across this undated campaign picture and storyline below. Reminds me of the recent warning that EU customs staff will prosecute travellers incl. tourists wearing fake luxury products! Don't know how successful it is though?



    FAKE WATCHES ARE FOR FAKE PEOPLE ! - A global response to counterfeiting worldwide :

    The Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry are joining forces to launch an international anti-counterfeiting campaign. Their objective is to inform the public on the damage caused by this global scourge. In spite of the many efforts made, the problem of counterfeiting and piracy continues to wreak havoc on virtually every economy worldwide, and is expanding rapidly through multiple distribution channels, especially online.

    Astronomical Amounts :

    Calculations based on Customs seizures show that counterfeits and piracy worldwide amount to US$ 200 billion to 360 billion a year, or 5% to 7% of international trade. Swiss watches are no exception, as the sector is hit full-on by this modern-day plague. The Federation of the Swiss Watch Industry (FHS) estimates that over 40 million fake Swiss watches are made each year (compared with exports of almost 26 million authentic Swiss watches in 2007) and that they generate net profits of around one billion dollars. This illicit trade, whose main victims are the most prestigious Swiss brands, is equivalent to around 6% of total Swiss watch exports for 2007.

    Everyone suffers In this context, it would be naïve to imagine that counterfeiting can be defeated simply by targeting the counterfeiters and their means of production. This wouldn’t be such a thriving industry without the individuals who buy fake watches, and who fail to realise the full extent of the damage they cause, in particular in human terms. The priority in the fight against counterfeiting must therefore be to speak directly to these potential customers and have them realise that what they believe is a harmless purchase has serious consequences on companies and nations. Legislative weapons and international measures still lack the impact to defeat this global scourge; hence the customers themselves must realise that wearing a fake luxury watch is empty of meaning.

    Counterfeiters increasingly target internationally renowned Fine Watch brands, whose reputation, capacity for innovation and sales all suffer as a result. These brands must also invest significant amounts in the fight against illicit copies in all their forms and to protect their intellectual property. As counterfeiting continues to spread, an even more serious consequence is the generalised loss of confidence in companies that nevertheless create jobs and added value. At national level, counterfeiting forces governments to invest heavily in the fight against fakes while losing out on tax revenues, and takes away employment opportunities. Finally, the phenomenal amounts of money generated by counterfeiting go on to benefit the mafias, criminal organisations and terrorist groups that reign over this illicit trade, where child labour is commonplace, and health and safety standards are openly flouted.

    A Powerful Message :

    Faced with a scourge that undermines companies and countries alike, the Fondation de la Haute Horlogerie (FHH) has joined forces with the Federation of the Swiss Watch Industry (FH) to launch a vast information campaign aimed at the general public. It will take the form of powerful visuals backed by a simple, hard-hitting message: "Fake Watches are for Fake People." The campaign will be unrolled in the international media that are supporting this initiative. Clearly, the Fondation de la Haute Horlogerie, whose vocation is to defend and promote the values of Fine Watchmaking and its professions, could not stay silent in the face of counterfeiting. The time has come to challenge this plague on innovative, socially-responsible, high-tech businesses.

    We can no longer stand by and do nothing, so let’s say it out loud:
    « FAKE WATCHES ARE FOR FAKE PEOPLE ! »

    The anti-counterfeiting campaign was unveiled at the Salon International de la Haute Horlogerie 2009: www.sihh.org

    Contacts :

    Fondation de la Haute Horlogerie
    Press service
    22, avenue du Mail
    CH-1205 Genève
    Tel : +41 22 307 09 90
    Fax: +41 22 307 09 95
    E-mail : anne.bieler@hautehorlogerie.org

    Fédération de l’industrie horlogère suisse
    Jean-Daniel Pasche
    Rue d’Argent 6
    CH-2501 Bienne
    Tel : +41 22 328 08 28
    Fax: +41 32 328 08 80
    E-mail : dpasche@fhs.ch
    www.fhs.ch


    “Nearly all men can stand adversity, but if you want to test a man's character, give him power.”
    Abraham Lincoln (American 16th US President from1861-65, who brought about the emancipation of slavery from 1809-1865).

    “Watch your thoughts, for they become words.
    Watch your words, for they become actions.
    Watch your actions, for they become habits.
    Watch your habits, for they become character.
    Watch your character, for it becomes your destiny.”

  • #2
    doesnt bother me to be honest. there will be camps in both sides (for and against).
    [U]Currently wearing[/U]:
    [SIZE="1"]TT Datejust with diamond dial - sold!
    Blue 6694
    Seiko SD-lookalike[/SIZE]
    [U]"My collection"[/U]:
    [SIZE="1"]Blue 6694; TT DJ w diamond dial.[/SIZE]

    Comment

    Footer Ad Widget - Desktop

    Collapse

    Footer Ad Widget - Mobile

    Collapse
    Working...
    X