Brand Image...

[Hary]

Interesting learning from today windows shopping with Darkie. We went to various watch shops at Lucky Plaza. THG, Cortina, Sincere + some other shops.

Before entering Sincere, we wanted to see IWCs on the display, but noticed the display was empty. Then we entered into the shop, and we were surprised seeing the IWC counter had empty shelf. Asked the SA why it's empty, she said, they (Sincere Lucky Plaza) were no longer AD for IWC. The location is apparently not prestige enough for IWC to have their products displayed/sold. Cortina Lucky Plaza will also stop selling IWC.

If Patek/Lange and other top brands have no problem with Lucky Plaza, I find the reason from IWC is very arrogant. As buyers, I dont mind buying from ulu places as long as the prices are right. Do you think it's a smart marketing move from Richemont?

[kafvyn]

Interesting learning from today windows shopping with Darkie. We went to various watch shops at Lucky Plaza. THG, Cortina, Sincere + some other shops.

Before entering Sincere, we wanted to see IWCs on the display, but noticed the display was empty. Then we entered into the shop, and we were surprised seeing the IWC counter had empty shelf. Asked the SA why it's empty, she said, they (Sincere Lucky Plaza) were no longer AD for IWC. The location is apparently not prestige enough for IWC to have their products displayed/sold. Cortina Lucky Plaza will also stop selling IWC.

If Patek/Lange and other top brands have no problem with Lucky Plaza, I find the reason from IWC is very arrogant. As buyers, I dont mind buying from ulu places as long as the prices are right. Do you think it's a smart marketing move from Richemont?

Is that so? Didnt hear from my 'lobang' on that. If that the case, no lobang liao. My discount from there is very attractive. My client work there. Got to ask discount from hilton Sincere. Got a friend, not a client who works there.

[Darkangel]

Interesting learning from today windows shopping with Darkie. We went to various watch shops at Lucky Plaza. THG, Cortina, Sincere + some other shops.

Before entering Sincere, we wanted to see IWCs on the display, but noticed the display was empty. Then we entered into the shop, and we were surprised seeing the IWC counter had empty shelf. Asked the SA why it's empty, she said, they (Sincere Lucky Plaza) were no longer AD for IWC. The location is apparently not prestige enough for IWC to have their products displayed/sold. Cortina Lucky Plaza will also stop selling IWC.

If Patek/Lange and other top brands have no problem with Lucky Plaza, I find the reason from IWC is very arrogant. As buyers, I dont mind buying from ulu places as long as the prices are right. Do you think it's a smart marketing move from Richemont?

Maybe sales there wasn't gd...thus they classified it as.."location" not gd.

[WSSS]

or they may have been caught giving more than the stipulated discount set by Richemont.

[PeeCeeBee]

Would they be able to do internal transfer of stocks if customer insist to buy it from their Lucky Plaza branch?

[Hary]

Would they be able to do internal transfer of stocks if customer insist to buy it from their Lucky Plaza branch?

I think should be no problem bro

[Nooch]

Prob there no sales. I reckon Richemont checks on e sales of its brands islandwide..

[jazz_samz]

Hmm. I think it's still not a good move to not sell a brand of a watch despite them being an AD for it due to low sales. At this ecnomic time, more retail outlets, the better the hit rate. Moreover, Richmond dun have to pay rental to display their pieces at all their outlets. Not a good move in my opinion.

[116520]

This is really BS....

In the future, IWC will check on their customer profile to make sure that they are "prestige" enoguh to wear their watches...

Interesting learning from today windows shopping with Darkie. We went to various watch shops at Lucky Plaza. THG, Cortina, Sincere + some other shops.

Before entering Sincere, we wanted to see IWCs on the display, but noticed the display was empty. Then we entered into the shop, and we were surprised seeing the IWC counter had empty shelf. Asked the SA why it's empty, she said, they (Sincere Lucky Plaza) were no longer AD for IWC. The location is apparently not prestige enough for IWC to have their products displayed/sold. Cortina Lucky Plaza will also stop selling IWC.

If Patek/Lange and other top brands have no problem with Lucky Plaza, I find the reason from IWC is very arrogant. As buyers, I dont mind buying from ulu places as long as the prices are right. Do you think it's a smart marketing move from Richemont?

[116520]

Of course it is not a good move! Today no sales doesn't mean tomorrow no sales... we have to be positive and stay focused....

Hmm. I think it's still not a good move to not sell a brand of a watch despite them being an AD for it due to low sales. At this ecnomic time, more retail outlets, the better the hit rate. Moreover, Richmond dun have to pay rental to display their pieces at all their outlets. Not a good move in my opinion.

[triton]

this one im not sure. have you noticed that certain brands are usually in front part of the shop rather than @ the back? certain items are usually placed @ eye level or 'strategic' position to attract customers first?

im not sure if the AD receives 'advertisment fees location' from certain brands. as such, maybe they pull out is because the brand want to cut cost.

do note, this comment is strictly based on the point of 'pay rental fee' not about the watch brand withdrawal.

Moreover, Richmond dun have to pay rental to display their pieces at all their outlets. Not a good move in my opinion.

[triton]

as to watch brand withdrawal, i dont think it is about prestigious or not.

im rather to incline to say that the sales are not high enough. as such they choose to withdraw their brands @ the location and move it to another branch.

alternatively as someone else mentioned, maybe they offered more discount than agreed upon between brand and AD. as such the withdraw of the brand. sometimes the brand may get 'mystery shopper' to test the AD on discount given and product knowledge. in bad economic times, maybe they need the sales figures as such offer higher discount to selected customers. this in turn got backfired.

i dont think a SA/SE will tell a customer that they offered a higher discount to another customer right? so, if you happen to get a good discount of a watch, keep it quiet or share it quietly. protect your SE/SA, this would mean u can get better discount in future also.

Before entering Sincere, we wanted to see IWCs on the display, but noticed the display was empty. Then we entered into the shop, and we were surprised seeing the IWC counter had empty shelf. Asked the SA why it's empty, she said, they (Sincere Lucky Plaza) were no longer AD for IWC. The location is apparently not prestige enough for IWC to have their products displayed/sold. Cortina Lucky Plaza will also stop selling IWC.

If Patek/Lange and other top brands have no problem with Lucky Plaza, I find the reason from IWC is very arrogant. As buyers, I dont mind buying from ulu places as long as the prices are right. Do you think it's a smart marketing move from Richemont?

or they may have been caught giving more than the stipulated discount set by Richemont.